Our Mission

To Help motivated individuals feel the exhilaration of setting a goal and progressing towards it.

Daniel Llamas - Founder

Why Us?

I was always talented. I won 1st place my freshman year in wrestling. In soccer/football, I had represented Ventura County in the national league cup all throughout my youth. I played semi-professional straight out of high school, but like many athletes, I never really knew what it took to get to the next level.

In jan, 2024 I decided I wanted to play again. I tried out for two professional soccer teams, scoring twice in only 45 minutes, but i had induced a minor injury and felt my legs give out. I was doing parachute sprints just 2 days prior after listening to David Goggin's book...

Needless to say I limped around fatigued the rest of the tryouts with a lack of sleep, cold plunging in the morning, and an overwhelming sensation of "I am missing the knowledge to do this right."

I set out to find out how to train the right way in pursuit of my goals to play professional soccer the following year, while growing an online business using the skills I attained through successfully launching an online coaching business & sales agency years prior.

I studied for months thinking I needed multiple personal training certificates, read the top organizations books which are used in universities, bought online courses, and went straight to the exercise scientists and sports physiologists to find the best possible way of winning.

To my surprise, the experts that had the most knowledge were not very business savvy and struggled explaining their high level knowledge to regular people. The so called experts online with thousands of followers were just copying the experts surface level prescriptions. some of the information in regards to energy systems in these textbooks was outdated due to upgrades in technology and i found that some of the coaches for teams in the nfl refuse to renew their certifications because of that.

So I spent more time and still do, studying anatomy, sports psychology, and all the top experts knowledge specifically for athletes, so that I could understand and communicate the "why" in order to best help myself utilize the best most up to date strategies and know why we're were doing it.

That is why we are different, because of "The Why". I have no certifications. I only have my ability to explain where I got the information I have and how it can be applicable to you.

My goal is to help others set clear goals and save them time by providing specific rational for what to do with an explanation of why this is the best possible strategy that they can use to help them make progress towards that goal, with an understanding that the human body is fluid.

We are not robots, things change, science can be wrong, and everyone is bio-mechanically and bio-energetically different which i understand and helps me be able to make adjustments when and if necessary that will give my athletes the best possible opportunity for greatness.